On Broadway

On Broadway, Inc. is one of three downtown revitalization organizations in Green Bay, WI. We were founded in 1995 as a Wisconsin Main Street program. Our district has seen a remarkable transformation in that time going from one of the city’s most avoided areas due to crime and unsafe conditions to one of the city’s most active and vibrant districts filled with boutiques, entertainment, restaurants and historic renovations.


On Broadway, Inc. is the recognized leader for creatively building a sustainable, relevant and thriving urban community. As creativity and art provide the underlying pulse of the district, these elements combine making the Broadway District the place people of all ages and backgrounds come to shop, eat, live, work and play. Healthy communities start with properly programed and designed spaces that bring people together and help attract and retain talent in a competitive environment.


We host many significant events including Wisconsin’s second largest farmers market, igNight Market (artisans and makers), Taste on Broadway, Fourth of July celebration and many more activities that attract foot traffic to the district. We host nearly 40 events that draw more than 400,000 people to our district on an annual basis. Additionally, we partner with dozens of other organizations that host activity in the district on a regular basis.


As a designated main street program, we measure success using Main Street America’s four point approach: economic vitality (retaining and expanding successful businesses/storefront occupancy/business recruitment), promotion (event attendance/promotion of district), design (creating safe, inviting environments/public art investment/historic preservation/appealing physical improvements) and organization (build district cooperation/engage community volunteers/sound management).