Green Bay Holiday Parade sponsored by HSHS St. Vincent Children's Hospital
Saturday, November 21st, 2026
10 - 11 a.m.
Downtown District
Green Bay, WI
Experience the magic of the 42nd Annual Green Bay Holiday Parade sponsored by HSHS St. Vincent Children's Hospital!
Celebrate everything that makes Green Bay special during the holiday season.
Theme
This year’s parade theme is A Tropical Holiday in Green Bay! Who says the holidays have to be cold? Even Santa likes to escape the North Pole every once in a while. The Tropical Holiday Parade is a chance for families to experience the holidays a little differently while still enjoying the music, lights, Santa, and community spirit that make the parade a Green Bay tradition.
Grand Marshal
The Parade Grand Marshal is Bex from Up Next with Bex! Bex is a charismatic 11-year old redhead with some pretty impressive sports knowledge, a huge heart & the gift of gab! This Green Bay local started his podcast, Shortz on Sportz, at just 9 years old with the help of the Boys & Girls Club of Greater Green Bay. He now emcees special functions and fundraisers, and has his own weekly segment on 101 WIXX, Up Next With Bex. Bex has interviewed celebrities and sports figures like Donnie Wahlberg, Natisha “T” Heideman, Donald Driver, Big Sean, John Wall, Mario Lopez and many more.
Parade Participants
2026 Parade Entry is closed, but stay tuned for the line-up of floats!
Interested in becoming a future parade participant? Follow our socials to stay in the know, or email us:
Parking
Parade attendees can enjoy FREE parking at the Pine Street, Cherry Street and Main Street ramps.
Additional additional street parking is also available nearby.
Additional Festivities
The North Pole
New this year, the North Pole sponsored by Mission Drywall Co is your pre-parade hub, featuring holiday festivities from 8:30 - 10 a.m. in the Adams Street Garage Parking Lot (located NW of Doty and Adams St Intersection).
Enjoy a classic holiday movie and hot chocolate, hang out with reindeer friends, and cheer on the Run Run Rudolph runners!
Run Run Rudolph
Golden Made Events brings you a pre-parade one-mile fun run right through the Holiday Parade route! Run Run Rudolph presented by Skyline@425 invites runners and walkers of all ages to join this non-competitive festive run, benefiting The Salvation Army.
Live Music with Frank & Amy
As you set up for parade-viewing, Frank and Amy of Let Me Be Frank Productions entertains you with a holiday music set outside of the Brown County Courthouse from 9:15 - 10 a.m.
Santa and his Reindeer at the YWCA
After the parade, follow Santa and his reindeer to the YWCA (230 S Madison St) for a free meet & greet until 1 p.m. (Reindeer return home at 12:30 p.m.) While there, participate in kids activities and purchase baked goods!
Parade Video
Note: the parade will not be broadcast live, but will be available for later viewing on NBC 26 & 32, plus our YouTube channel during the holiday season.
A special thank you to our friends at NBC 26 and TV 32 (The Spot Green Bay) for airing the parade locally this season!
Air Times/Dates
WGBA (NBC 26):
Sunday, December 13 | 9am
Friday, December 25 | 5am
WACY (The Spot Green Bay 32):
Sunday, December 20 | 11:30am
Friday, December 25 | 9pm
Saturday, December 26 | 6pm
See the previous year parade video and build the excitement for the upcoming parade!
Sponsors
Thank you to our generous sponsor for this event!
Presenting Sponsor: HSHS St. Vincent Children's Hospital
