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Children Only Shop & Bruce the Spruce

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Step into the sparkle of the season at the Neville Public Museum, where cherished traditions and whimsical wonders await!

Beginning November 22, Holiday Memories of Downtown Green Bay returns with the beloved Bruce the Spruce—our wisecracking, enchanted Christmas tree—fresh from the North Pole and ready to spread cheer, sing carols, and catch up with old friends.

One of the season’s most heartwarming highlights is the Children Only Shop, a magical reimagining of the H.C. Prange’s holiday experience from the 1960s and ’70s. Now in its 14th year, this pint-sized shopping adventure invites children ages 4–12 to choose from a delightful assortment of gifts—just $4 each—and have them wrapped with care by our cheerful elfin volunteers. Grown-ups, take note: this shop is strictly kids only! But if you’ve got a spritely spirit, we’re always recruiting volunteer elves to help guide the magic—apply online today!

Admission to the Children Only Shop is included with museum entry.

** Please note: cash or check only for purchases.

Whether you’re starting a new tradition or reliving treasured memories, there’s no better place to create holiday magic than the Neville. We can’t wait to celebrate with you!