Pop-Up Shop Program

Have you always wanted to open your own business? Don't know where to start? Looking for some mentorship or a community to help build your brand? Downtown Green Bay has got you covered!

The Pop-Up Program is an initiative of Downtown Green Bay, Inc. (DGBI), Olde Main Street, Inc. (OMSI), the City of Green Bay, and private property owners in Green Bay designed to offer low rate, short-term leases to local entrepreneurs. We are seeking proposals from local businesses, entrepreneurs, start-ups to participate in this program. Selected applicants will occupy vacant storefronts and/or share retail spaces with the potential for long-term occupancy. The ultimate goal of the Pop-Up Project is to create a vibrant Downtown that serves as a destination. We will achieve this goal by facilitating the short-term lease of vacant storefronts in the heart and soul of Green Bay to assist small retailers with entering the downtown market.


Learn More and Apply Here

Current Pop-Up Shops

Available Properties

Downtown Districts Map



General local resources for small business owners:

How to create a business and marketing plan:

Mentor Programs:


Be a Mentor

If you are interested in becoming a mentor to a new business owner in the Pop-Up Shop Program, please contact Sally Ebeling at sally@downtowngreenbay.com or 920.437.1824.