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Pop-Up Shop Program

Have you always wanted to open your own business? Don't know where to start? Looking for some mentorship or a community to help build your brand? Downtown Green Bay has got you covered!

The Pop-Up Program is an initiative of Downtown Green Bay, Inc. (DGBI), Olde Main Street, Inc. (OMSI), the City of Green Bay, and private property owners in Green Bay designed to offer low rate, short-term leases to local entrepreneurs. We are seeking proposals from local businesses, entrepreneurs, start-ups to participate in this program. Selected applicants will occupy vacant storefronts and/or share retail spaces with the potential for long-term occupancy. The ultimate goal of the Pop-Up Project is to create a vibrant Downtown that serves as a destination. We will achieve this goal by facilitating the short-term lease of vacant storefronts in the heart and soul of Green Bay to assist small retailers with entering the downtown market.

Apply Here

Current Pop-Up Shops

Downtown Districts Map



General local resources for small business owners:

The Startup Hub is both a physical space and the virtual front door to the Greater Green Bay entrepreneurial ecosystem. What that means: Whether you need help transforming an idea into a viable business or looking to grow an existing business, we are the one-stop shop. Success starts here!

Your partners in Community & Economic Development.

The Wisconsin Small Business Development Center (SBDC) at UW-Green Bay is part of a statewide network supporting entrepreneurs and business owners through no-cost, confidential consulting and targeted educational programs.

The Wisconsin Women’s Business Initiative Corporation (WWBIC) has provided quality business and financial education coupled with access to fair capital and financial products since 1987. Services include business loans, classes, coaching and money management tools. While no one is turned away, efforts are focused on women, veterans, low-income and people of color.

Funding, resources and training help companies that do business in Wisconsin maximize their potential.

The weHub Business Directory and Resource Hub was created to help support, promote, and sustain female business owners.

Permits and Licensing:

How to create a business and marketing plan:

Mentor Programs:

The Green Bay Packers Mentor-Protégé Program pairs emerging businesses (protégés) with established, knowledgeable and committed companies (mentors) to help provide exposure, resources and guidance in order to reach the next level of business growth.

Green Bay Chapter of SCORE is part of a national nonprofit association dedicated to entrepreneur education and the formation, growth and success of the nation’s small business. SCORE volunteers serve as Counselors to America’s Small Business.


Be a Mentor

If you are interested in becoming a mentor to a new business owner in the Pop-Up Shop Program, please contact us at or 920.437.5972.